從廣義上講,食品涵蓋面廣,禮品中常用的食品很多,包括保健品、珍貴食品材料、零食禮品袋、,等,根據(jù)國家綠色環(huán)保要求,食品包裝箱應避免過度包裝,走綠色環(huán)保路線,但很多商家仍然走豪華高檔路線,特別是內(nèi)三層外三層包裝,許多網(wǎng)購平臺商家認為,包裝越復雜、越豪華,越能證明食品的檔次。誰知道呢,這種奢侈的食品包裝方式只會消耗消費者的青睞。
In a broad sense, food covers a wide range and there are many commonly used foods in gifts, including health products, precious food materials, snack gift bags, etc. According to national green and environmental protection requirements, food packaging boxes should avoid excessive packaging and take a green and environmentally friendly route. However, many businesses still follow the luxury and high-end route, especially the inner three layer and outer three layer packaging. Many online shopping platform merchants believe that the more complex and luxurious the packaging, the more luxurious it is, The more it can prove the grade of food. Who knows, this luxurious food packaging method will only consume the favor of consumers.
許多地方特色包裝盒都是匆忙的,沒有任何新的想法或亮點,只是簡單地打印地名和產(chǎn)品圖像。事實上,我們可以借鑒茶葉包裝方面的地方特色包裝,結合地方文化設計和印刷具有地方文化特色的產(chǎn)品。相信如果能將當?shù)氐臍v史和民俗文化恰當?shù)亟Y合起來,當?shù)靥厣称钒b盒將煥發(fā)出新的風格
Many local specialty packaging boxes are rushed without any new ideas or highlights, simply printing place names and product images. In fact, we can learn from the local characteristics of tea packaging and design and print products with local cultural characteristics in combination with local culture. I believe that if the local history and folk culture can be properly combined, the packaging boxes of local specialty foods will radiate a new style
食品包裝紙盒是對食物的一種保護,也是對食物的再一次介紹,對于食物的類型,大小以及結構和成分,這些都要有一定詳細的了解,這樣才能夠確定食品包裝的大致風格,是否符合這種食品的原貌,其次文字和食品的內(nèi)容要達到一致的效果,不能只是單方面的將文字突出的表現(xiàn),這樣便會使消費者忽略了食品本身,從而引起對食品的誤解。
Food packaging paper boxes are a form of protection for food and a re introduction to food. A detailed understanding of the type, size, structure, and ingredients of food is necessary to determine the general style of food packaging and whether it conforms to the original appearance of the food. Secondly, the text and the content of the food should achieve a consistent effect, not just highlighting the text unilaterally, This will cause consumers to overlook the food itself, leading to misunderstandings about the food.
而且食品包裝紙盒上的文字內(nèi)容的排版要簡潔明了,字數(shù)不宜過多,過多的文字會使包裝的畫面看起來復雜,也會讓消費者感到難以辨認,一個簡潔明了的包裝字體,便會給消費者更好的感受,更重要的是不會破壞到字體整體的美感,讓包裝顯得雜亂無章,也不會讓顧客沒有頭緒。
Moreover, the layout of the text on the food packaging paper box should be concise and clear, and the number of words should not be too many. Excessive text can make the packaging look complex and make it difficult for consumers to recognize. A concise and clear packaging font will give consumers a better feeling, and more importantly, it will not damage the overall beauty of the font, making the packaging appear disorganized, and will not leave customers without a clue.
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