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食品類包裝禮盒是大家日常日常生活普遍的一種禮盒,那樣說(shuō)一點(diǎn)都不算過(guò)。大伙兒想一想,我們一日三餐都需要觸碰食品類,平常還有時(shí)候吃點(diǎn)零食。大家每日觸碰到的食品類類型,至少都是有兩三種,多的能夠有十種之上。那樣,食品類的包裝禮盒就看起來(lái)至關(guān)重要。尤其是這些珍貴食物,大家一般選購(gòu)回家全是贈(zèng)給親戚朋友。假如包裝不合理,會(huì)被覺(jué)得誠(chéng)心不足。
Food packaging gift boxes are a common type of gift box in people's daily lives, so it is not an exaggeration to say so. Everyone, think about it. We need to touch the food category for three meals a day, and sometimes we even eat some snacks. There are at least two or three types of food that people encounter every day, and there can be more than ten types. That way, food packaging gift boxes look crucial. Especially these precious foods, people usually choose to buy them as gifts for their relatives and friends when they come home. If the packaging is unreasonable, it will be perceived as lacking sincerity.
在細(xì)心科學(xué)研究食品類包裝禮盒以前,大家何不先看一下如今普遍的食品類類型。如今普遍的食品類類型有零食,保健產(chǎn)品,珍貴食物,土特產(chǎn)品和日常的一些普遍食物。而采用禮盒包裝的,一般全是較為珍貴或是有特點(diǎn)的產(chǎn)品,例如保健產(chǎn)品,珍貴食物和土特產(chǎn)品。自然,一些零食禮包或是進(jìn)口零食有時(shí)也會(huì)用豪禮包裝。
Before carefully studying food packaging gift boxes, why not take a look at the common types of food products nowadays. The common types of food nowadays include snacks, health products, precious foods, local products, and some common foods in daily life. And those packaged in gift boxes are generally more precious or distinctive products, such as health products, precious foods, and local products. Naturally, some snack gift packages or imported snacks are sometimes packaged with luxury gifts.
食品類禮盒包裝實(shí)際上有很多注重。一些企業(yè)不清楚在其中的奧秘,通常會(huì)在包裝上邊做錯(cuò)事,進(jìn)而外流一些顧客。食品類禮盒的個(gè)關(guān)鍵點(diǎn),便是不必過(guò)多包裝。過(guò)多包裝不但我國(guó)有關(guān)相關(guān)法律法規(guī)不允許,還會(huì)繼續(xù)造成顧客的抵觸。例如,有一些企業(yè)為了更好地突顯產(chǎn)品的珍貴,通常會(huì)應(yīng)用雙層包裝,包裝也會(huì)弄得很。卻不知道,顧客在解除一層層包裝的情況下,發(fā)覺(jué)產(chǎn)品的占比和包裝比較嚴(yán)重不相符合,會(huì)出現(xiàn)非常大的抵觸心理狀態(tài),覺(jué)得公司以次充好。
Food gift box packaging actually has a lot of emphasis. Some companies are not clear about the secrets behind it and often make mistakes in packaging, leading to the outflow of some customers. The key point of food gift boxes is that there is no need for excessive packaging. Excessive packaging is not only prohibited by relevant laws and regulations in China, but also continues to cause customer resistance. For example, some companies often use double-layer packaging to better highlight the preciousness of their products, and the packaging is also done very well. But they don't know that when customers remove layers of packaging and find that the proportion of the product and the packaging are not in line, they will have a very strong resistance mentality, thinking that the company is shoddy.
食品類禮盒包裝的第二個(gè)關(guān)鍵點(diǎn),便是要有特點(diǎn)。這一規(guī)定一般反映在土特產(chǎn)品上。許多土特產(chǎn)品的包裝都十分簡(jiǎn)單,有時(shí)乃至?xí)院枚鄠€(gè)可愛(ài)卡通的羊牛雞品牌形象包裝印刷在上面就草草鳥事。實(shí)際上土特產(chǎn)品是一種十分有文化價(jià)值的產(chǎn)品。我們?cè)谠O(shè)計(jì)方案包裝的情況下應(yīng)當(dāng)在區(qū)域文化上邊著手,以走進(jìn)自然為主導(dǎo),盡可能反映出產(chǎn)品的深層。
The second key point of food gift box packaging is to have characteristics. This regulation is generally reflected in local specialty products. The packaging of many local products is very simple, sometimes even with many cute cartoon brand images of sheep, cows, and chickens packaged and printed on them hastily. In fact, local products are products with great cultural value. When designing packaging solutions, we should focus on regional culture, with a focus on entering nature and reflecting the deeper aspects of the product as much as possible.
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