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餐盒包裝設(shè)計(jì)如何符合商家需求
來源:lf369.cn 發(fā)布時(shí)間:2023-07-18 瀏覽次數(shù):122
1、環(huán)保設(shè)計(jì)的外賣餐盒多采用塑料材質(zhì)制成,塑料一般存在不易降解的問題。制作外賣餐盒首先要解決這個(gè)問題,選擇環(huán)??山到獠牧?。包裝設(shè)計(jì)公司表示,目前市面上的植物纖維餐盒和樹葉餐盒非常受歡迎,值得推廣。
1. Environmentally designed takeout lunch boxes are mostly made of plastic materials, which generally have the problem of not being easily degraded. The first thing to solve when making takeout lunch boxes is to choose environmentally friendly and biodegradable materials. The packaging design company stated that the plant fiber lunch boxes and leaf lunch boxes currently on the market are very popular and worth promoting.
2、結(jié)構(gòu)改進(jìn)后的傳統(tǒng)外賣餐盒普遍存在密封性差、容易變味等問題。要克服這個(gè)問題,改進(jìn)包裝箱的結(jié)構(gòu)。在包裝箱蓋上安裝緊固件可以提高密封性。也可以在包裝箱上開槽。這樣,把不同的菜放在不同的槽里,就可以避免味道混合。
2. Traditional takeout boxes with improved structure generally have problems such as poor sealing and easy odor change. To overcome this problem, improve the structure of the packaging box. Installing fasteners on the packaging box cover can improve sealing. Slots can also be made on the packaging box. In this way, placing different dishes in different slots can avoid mixing flavors.
3、餐盒創(chuàng)新統(tǒng)一的飯盒,既沒有美感,又缺乏特色。這樣的箱子設(shè)計(jì)是不夠的。在設(shè)計(jì)外賣盒時(shí)應(yīng)該融入企業(yè)文化特色,只有創(chuàng)新、有個(gè)性,才能有辨識(shí)度。
3. The innovative and unified lunch box lacks both aesthetic appeal and distinctive features. This box design is not enough. When designing takeout boxes, it is important to incorporate the characteristics of corporate culture. Only with innovation and individuality can there be recognition.
4、在安全價(jià)值瘟疫流行的當(dāng)下,客戶對(duì)外賣餐盒有了更多的安全性要求。外賣往往不是直接送到顧客手里,而是放在某個(gè)固定的地方,如小區(qū)門口、宿舍樓下等,且呈密集現(xiàn)象。在這種情況下,對(duì)外銷售包裝的質(zhì)量要求更高。包裝精良的銷售,在視覺安全衛(wèi)生的同時(shí),還能防塵防雨,讓顧客感知良好。
4. In the current pandemic of safety value, customers have more safety requirements for selling food boxes to the public. Delivery is often not delivered directly to customers, but rather placed in a fixed place, such as at the entrance of a residential area or under a dormitory building, and is densely packed. In this case, the quality requirements for external sales packaging are higher. Well packaged sales not only ensure visual safety and hygiene, but also prevent dust and rain, making customers feel good.
5、外賣餐盒包裝,便于包裝。在離店高峰期也能快速打包,節(jié)約時(shí)間。包裝效率,在任何包裝環(huán)節(jié)中,降低效率的都會(huì)降低盈利能力。看起來華麗的包裝流程很繁雜,有些會(huì)影響吃飯的速度。因此,好的外賣包裝兼顧功能和效率。例如,米飯,把米飯和分成小份的菜分別放進(jìn)箱子里,不僅可以提高準(zhǔn)確度,還可以給客人帶來很好的體驗(yàn)。而且,也可以事先準(zhǔn)備,每一盒都非常有效率。
5. Delivery box packaging for easy packaging. It can also be quickly packaged during peak check-out hours, saving time. Packaging efficiency, in any packaging process, reducing efficiency will reduce profitability. The seemingly luxurious packaging process is very complicated, some of which can affect the speed of eating. Therefore, good takeout packaging balances functionality and efficiency. For example, placing rice and divided dishes in separate boxes can not only improve accuracy but also provide customers with a great experience. And, you can also prepare in advance, each box is very efficient.
6、品牌價(jià)值差異化,讓顧客一下子記住你。顧客選擇某個(gè)品牌時(shí),可能沒有在實(shí)際商店消費(fèi)過。在這種情況下,餐盒包裝就像是“行走的品牌”,別致的設(shè)計(jì)讓顧客更好地區(qū)別于其他品牌。同時(shí),干凈大方的包裝能增加顧客的胃口和購(gòu)買欲望。
6. Differentiate brand value and make customers remember you at once. When customers choose a certain brand, they may not have consumed it in the actual store. In this case, the packaging of the lunch box is like a "walking brand", with unique design that allows customers to better differentiate themselves from other brands. Meanwhile, clean and generous packaging can increase customers' appetite and purchasing desire.
7、再利用價(jià)值“再利用”帶來二次曝光。事實(shí)上,只要外賣餐盒包裝足夠干凈,能滿足使用方便的要求,消費(fèi)者就愿意再利用,用完即丟,主動(dòng)進(jìn)行二次宣傳,而不是造成資源浪費(fèi)。
7. Reuse value "Reuse" brings secondary exposure. In fact, as long as the packaging of the takeout lunch box is clean enough to meet the requirements of convenient use, consumers are willing to reuse it, throw it away immediately after use, and actively promote it again, rather than causing resource waste.
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